Hi, I’m Maša.
Product & UX Lead.
Experienced in both B2B and B2C tech sectors, I've spent over a decade as a Product & UX Lead, driving projects to success. and my side hustle in sustainable fashion has honed my business acumen.
What I do best? I guide teams to deliver impactful experiences that customers love.
Experienced in both B2B and B2C tech sectors, I've spent over a decade as a Product & UX Lead, driving projects to success. and my side hustle in sustainable fashion has honed my business acumen.
What I do best? I guide teams to deliver impactful experiences that customers love.
Hi, I’m Maša.
Product and UX Lead.
2023
Who am I and What can I do for you?
Who am I and What can I do for you?
I am a seasoned Product and UX professional, backed by more than ten years of experience in Product and Design. My approach is rooted in user-centred design principles, which I work hard to apply to the latest technical solutions.
I do my best work when solving the user experiences for B2B SaaS platforms, complex developer tools and discovery work in new tech.
Transforming new technical innovations into intuitive, user-friendly solutions that end-users can transition into seamlessly, is a challenge I love to tackle.
Let's Connect
What people say about me and My Performace:
Masa did a fantastic job establishing herself in her new role… Masa successfully filled up the gaps by being proactive and intuitively suggesting new initiatives and work packages.
Aleks G.
Masa did a fantastic job establishing herself in her new role… Masa successfully filled up the gaps by being proactive and intuitively suggesting new initiatives and work packages.
Aleks G.
Masa has consistently demonstrated exceptional skills and commitment to excellence, which have significantly contributed to the success of our team.
Alec B.
This is really good. Exactly what we should be doing for every product. Very well analysed. Great job.
Christine L.
What people say about me and my performance:
What people say about me and my performance:
Masa did a fantastic job establishing herself in her new role… Masa successfully filled up the gaps by being proactive and intuitively suggesting new initiatives and work packages.
Aleks G.
Masa has consistently demonstrated exceptional skills and commitment to excellence, which have significantly contributed to the success of our team.
Alec B.
This is really good. Exactly what we should be doing for every product. Very well analysed. Great job.
Christine L.
From there to here … my progression through the years
Jan 2023: Product Lead
Jan 2023: Product Lead
Sep 2021: UX Research & Strategy Lead
Sep 2021: UX Research & Strategy Lead
Feb 2016: Co-founder - sustainable fahion
Nov 2015: Lead Product Designer - B2C IoT
Nov 2015: Lead Product Designer - B2C IoT
Download my Resume
From there to here … my progression through the years
2023: Product Lead
2023: Product Lead
2021: UX Research & Strategy Lead
2021: UX Research & Strategy Lead
2015: Lead Product Designer
2015: Lead Product Designer
Download my Resume
Latest:
B2B SaaS: Web3
Development Platform
Designing the Future of Web3 dev tools: One Stop Shop for Web Development COMING SOON
The cornerstone of our philosophy for this project is to create a platform that is as powerful as it is accessible - catering to both technical and non-technical users.
We aim for our platform to encapsulate a suite of advanced blockchain services while maintaining an interface that is user-friendly, efficient, and intuitive.
Latest:
Software UX Questionnaire - Impact & Expectation
Development and Application of the Software Impact and Expectation Scale (SIES)
Working in UX for over a decade, I recognised the need for a more nuanced understanding of how users interact with and feel about our software products.
While traditional usability scales, such as the System Usability Scale (SUS), provide initial insights into usability aspects, there was a gap in capturing the emotional and future-expectation dimensions of UX.
Designing the Future of Web3 dev tools: COMING SOON
The cornerstone of our philosophy for this project is to create a platform that is as powerful as it is accessible - catering to both technical and non-technical users.
We aim for our platform to encapsulate a suite of advanced blockchain services while maintaining an interface that is user-friendly, efficient, and intuitive.
Latest:
B2B SaaS: Web3
Development Platform
Latest:
Software UX Questionnaire - Impact & Expectation
Development and Application of the Software Impact and Expectation Scale (SIES)
Working in UX for over a decade, I recognised the need for a more nuanced understanding of how users interact with and feel about our software products.
While traditional usability scales, such as the System Usability Scale (SUS), provide initial insights into usability aspects, there was a gap in capturing the emotional and future-expectation dimensions of UX.
Want to work with me?