Web3 Dev Platform - UX Design a Case Study

Transforming complex Web3 functionalities into an intuitive and engaging user experience.

Transforming complex Web3 functionalities into an intuitive and engaging user experience.

Web3 Dev Platform - UX Design a Case Study

➞ Product Lead:

ongoing

I am responsible for overseeing the product strategy, coordinating with engineering and design teams, and ensuring the platform meets the needs of our target users.

As an expert UX practitioner, I also lead User research & Usability tests

➞ Overview:

Objective: To design a user-friendly interface for a Web3 platform that simplifies blockchain-related transactions and interactions for a diverse user base.

➞ Process:

  • Research and Discovery

  • Task Flow Development

  • Wireframing

  • High-Fidelity Designs

  • Prototyping and Further Testing

➞ Results:

  • Intuitive User Interface

  • Simplified Task Flows

  • Engaging Visual Design

  • Informed Design Decisions

Background

This case study encapsulates the journey of transforming complex Web3 functionalities into an intuitive and engaging user experience.

It covers task flow development, wireframing, and high-fidelity (Hi-Fi) design creation, focusing on how user-centered design principles were applied to meet the unique challenges of a Web3 environment.

Project Overview

→ Objective:

To design a user-friendly interface for a Web3 platform that simplifies blockchain-related transactions and interactions for a diverse user base.


→ Challenge:

Web3 technologies, while powerful, can be complex and intimidating for users unfamiliar with blockchain concepts.

The primary challenge was to demystify these technologies and create a seamless, accessible experience.

Process

1

Research and Discovery

Phase 1

  • Team has conducted user interviews and surveys to understand the target audience's needs, pain points, and familiarity with Web3 concepts.

  • Analysed competitors to identify gaps and opportunities in the current market.

2

Task Flow Development

Phase 2

  • Identified key user tasks such as creating account, environment creation, user management

  • Mapped out task flows to visualise the user journey for each primary action, ensuring a logical, streamlined process that minimised user effort.

3

Wireframing

Phase 3

  • Developed low-fidelity wireframes to outline the basic structure of the platform’s interface, focusing on layout, navigation, and the placement of key elements.

  • Conducted concept testing with these wireframes to gather early feedback and iterate on the design.

4

High-Fidelity Designs

Phase 4

  • Translated wireframes into Hi-Fi designs that incorporated the platform's branding, colour scheme, and typography, enhancing visual appeal and user engagement.

  • Integrated feedback from usability testing to refine UI elements, ensuring clarity and accessibility.

5

Prototyping and Testing

Phase 5

  • Created interactive prototypes to simulate the user experience, allowing for more in-depth usability testing.

  • Used findings from this testing phase to finalise the design, focusing on optimising task flows and ensuring a cohesive user experience across the platform.

Usability Test Case Study

Usability Test Case Study

This case study encapsulates the journey of transforming complex Web3 functionalities into an intuitive and engaging user experience.

It covers task flow development, wireframing, and high-fidelity (Hi-Fi) design creation, focusing on how user-centered design principles were applied to meet the unique challenges of a Web3 environment.

Background

Objective:

To design a user-friendly interface for a Web3 platform that simplifies blockchain-related transactions and interactions for a diverse user base.

Challenge:

Web3 technologies, while powerful, can be complex and intimidating for users unfamiliar with blockchain concepts.

The primary challenge was to demystify these technologies and create a seamless, accessible experience.

Project Overview

Discovery

Synthesis and Implementation of Changes

Phase 2

Recommend-

ations

Recommendations were categorised into:

  • UI

  • Product

  • Marketing

  • User research


Task Flows

Task Flows

Wireframing

Hi-fid

Test

Discovery

Wireframing

Hi-fid

Test

Want to work with me?

Want to work with me?

Yes, let's connect

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